We have been hearing lots of rumors about the new Apple AirTags and now it looks like they could be launching soon.
According to a recent report, the new AirTags will launch in October, this is when Apple is also expected to launch their new iPhone 12 handsets.
The new AirTags are expected to work with Apple’s Find My app which will allow you to find things that have the tags attached to. This will work in a similar way when you use the app to find your iPhone or iPad.
References to these new tracking devices were previously found in Apple’s iOS and we are expecting them to launch next month at Apple’s iPhone press event.
It is not clear as yet on how much Apple will charge for their new trackers, we suspect that they will probably charge a premium over the likes of Tile and other devices.
Source MacRumors
What Are Apple AirTags?
Apple AirTags are small, circular tracking devices designed to help users keep track of their personal items such as keys, wallets, bags, and even pets. These devices are expected to integrate seamlessly with Apple’s ecosystem, leveraging the Find My app to provide precise location tracking. The AirTags will likely use Bluetooth technology to communicate with nearby Apple devices, creating a network that can help locate lost items even when they are out of Bluetooth range.
The concept of item trackers is not new, with companies like Tile having established a strong presence in the market. However, Apple aims to differentiate its product by offering deeper integration with its existing hardware and software. For instance, AirTags are expected to feature ultra-wideband (UWB) technology, which can provide more accurate location data compared to traditional Bluetooth trackers.
How Will AirTags Work?
The AirTags will work by attaching to items you frequently misplace. Once attached, you can use the Find My app on your iPhone, iPad, or Mac to locate the tagged item. The app will show the item’s last known location on a map, and if the item is within Bluetooth range, you can make the AirTag emit a sound to help you find it.
One of the standout features of AirTags is expected to be the use of augmented reality (AR) to guide users to their lost items. By using the camera on your iPhone, the Find My app could overlay directions onto the real world, making it easier to locate your belongings.
Additionally, if an item is lost outside of Bluetooth range, the AirTags can leverage the vast network of Apple devices. When another Apple device comes into proximity with the lost item, it can anonymously relay the location back to the owner through the Find My network. This feature significantly increases the chances of recovering lost items, especially in densely populated areas.
Potential Pricing and Market Impact
While the exact pricing for Apple AirTags has not been disclosed, it is anticipated that Apple will position these trackers at a premium price point compared to competitors like Tile. Apple’s brand reputation for quality and innovation, coupled with the advanced features expected in AirTags, could justify a higher price.
The introduction of AirTags could have a significant impact on the market for tracking devices. Apple’s entry into this space is likely to drive increased consumer awareness and adoption of item trackers. Moreover, the seamless integration with Apple’s ecosystem could make AirTags the preferred choice for iPhone users, potentially challenging the market share of existing players.
The upcoming launch of Apple AirTags is generating considerable excitement. With advanced features like UWB technology, AR integration, and the extensive Find My network, AirTags promise to offer a superior tracking solution. As we await the official announcement, it will be interesting to see how Apple positions these devices in terms of pricing and functionality, and how they will be received by the market.
Source MacRumors
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