The Apple AirPods are a very popular device, and Apple has seen increased sales in these devices over the last 12 months. This trend is expected to continue throughout 2020 and beyond.
According to a recent report from Digitimes, Apple could see an increase in sales and shipments of their AirPods of around 50 percent in 2020. They could end up selling around 90 million units of the device this year.
AirPods shipments to soar 50% in 2020
Shipments of Apple’s AirPods are expected to surge 50% on year to 90 million sets in 2020, according to sources at suppliers engaged in the supply chain.
The Evolution of Apple AirPods
Apple’s journey with AirPods began in 2016 when they first introduced the wireless earbuds. Initially met with skepticism, the AirPods quickly gained popularity due to their seamless integration with Apple devices, impressive battery life, and ease of use. Over the years, Apple has continued to innovate and improve the AirPods, introducing the AirPods Pro in 2019, which featured active noise cancellation and a more customizable fit.
Apple is expected to expand its range in 2020. There are rumors of a new Lite version of their Pro model, which could offer some of the premium features of the AirPods Pro at a more affordable price point. Additionally, there are speculations about new over-the-ear headphones, which would mark Apple’s entry into a new segment of the audio market. These new products could further boost Apple’s sales and solidify its position as a leader in the wireless audio market.
Factors Driving the Popularity of AirPods
Several factors contribute to the growing popularity of AirPods. Firstly, the convenience of wireless technology cannot be overstated. Users no longer have to deal with tangled wires, and the automatic pairing with Apple devices makes the user experience seamless. The integration with Siri, Apple’s voice assistant, allows for hands-free control, adding another layer of convenience.
Secondly, the sound quality of AirPods has been consistently praised. The AirPods Pro, in particular, has received accolades for its active noise cancellation and superior audio performance. This makes them a popular choice not just for casual listeners but also for those who use them for work calls and other professional purposes.
Moreover, the battery life of AirPods is another significant advantage. With up to 5 hours of listening time on a single charge and more than 24 hours with the charging case, users can enjoy their music, podcasts, and calls without frequent interruptions.
Lastly, the cultural impact of AirPods cannot be ignored. They have become a status symbol and a fashion statement, often seen in the ears of celebrities and influencers. This visibility has undoubtedly contributed to their widespread adoption.
Apple’s strategy of continually updating and expanding its product line is likely to keep the momentum going. The rumored Lite version of the AirPods Pro and the new over-the-ear headphones could attract a broader audience, including those who may have found the original AirPods or AirPods Pro too expensive.
The Apple AirPods have evolved from a simple accessory to a must-have device for many consumers. With sales expected to soar by 50% in 2020, Apple shows no signs of slowing down. The company’s commitment to innovation and quality continues to drive its success in the wireless audio market.
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