This week it has been confirmed that Apple has now purchased Passif, the Silicon Valley-based low-energy chipmaker who creates low power communication chips. The news of the acquisition was revealed by Jessica Lessin and confirmed by Apple.
It’s thought that Apple will be putting the company to good use, utilizing the new iOS 7 features that allow their iOS devices to have enhanced location awareness.
Enhanced Location Awareness
The enhanced location awareness features may then be able to help smartphones and tablets talk to receivers and transmitters installed in museums, shops, and other locations. Apps installed on the users’ iOS devices would then be able to communicate, displaying relevant information when required. For instance, in a museum, an iPhone could automatically provide detailed information about an exhibit as the user approaches it. In retail environments, stores could send promotions or product information directly to a customer’s device as they walk through different sections.
This technology could also be used in smart homes, where devices need to communicate with each other efficiently without draining too much power. Imagine your iPhone seamlessly interacting with your smart thermostat, lights, and security system, all while consuming minimal energy. The potential applications are vast and could significantly enhance user experience by making devices more intuitive and responsive to their surroundings.
Apple’s Growing List of Chipmaker Acquisitions
The purchase of Passif adds to Apple’s ever-growing list of chipmaker acquisitions, which include the likes of Intrinsity, Wifislam, and PA Semi. Intrinsity, acquired in 2010, was known for its high-performance processors, which have since contributed to the speed and efficiency of Apple’s A-series chips. Wifislam, acquired in 2013, specialized in indoor GPS technology, enhancing Apple’s mapping capabilities. PA Semi, acquired in 2008, brought expertise in power-efficient processors, which has been crucial for the development of Apple’s mobile devices.
These acquisitions highlight Apple’s strategy of integrating specialized technology to enhance its hardware and software ecosystem. By bringing these capabilities in-house, Apple can ensure tighter integration and optimization, leading to better performance and user experience. The acquisition of Passif is expected to follow this trend, potentially leading to more energy-efficient communication technologies in future Apple products.
It will be interesting to see how, over the coming months after the release of Apple’s iOS 7 operating system, the new company is put to use. With the increasing importance of energy efficiency and seamless connectivity in modern technology, Passif’s expertise could play a crucial role in shaping the future of Apple’s devices.
Moreover, this acquisition could also have implications for Apple’s rumored ventures into wearable technology. Low-energy communication chips are essential for devices like smartwatches and fitness trackers, where battery life is a critical factor. Passif’s technology could help Apple develop wearables that offer robust functionality without compromising on battery life.
In conclusion, Apple’s acquisition of Passif is a strategic move that aligns with its ongoing efforts to enhance device performance and user experience through specialized technology. As Apple continues to innovate and expand its product lineup, the integration of Passif’s low-energy communication chips could lead to exciting new features and applications, further solidifying Apple’s position as a leader in the tech industry.
Source: Tech Crunch
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
