According to a recent report by Strategy Analytics, tablets running Google’s Android platform are now up to 67 percent of the tablet market, up from 51.4 percent for the same quarter in 2012. This significant increase highlights the growing popularity and adoption of Android tablets among consumers and businesses alike.
Android’s Dominance in the Tablet Market
The rise of Android tablets can be attributed to several factors. Firstly, the wide range of devices available at various price points makes Android tablets accessible to a broader audience. Manufacturers like Samsung, Lenovo, and Huawei offer a plethora of options, from budget-friendly models to high-end tablets with advanced features. This diversity allows consumers to choose a device that fits their specific needs and budget.
Additionally, the open-source nature of the Android platform encourages innovation and customization. Developers and manufacturers can modify the operating system to create unique user experiences, which can be a significant selling point for tech-savvy users. The Google Play Store also offers a vast selection of apps, further enhancing the functionality and appeal of Android tablets.
In second place is Apple with their iOS platform and a 28.3 percent share of the market, which is down from 47.2 percent for the same time in 2012. Despite this decline, Apple continues to be a major player in the tablet market, thanks to its strong brand loyalty and the premium quality of its iPad lineup.
Apple’s Position and Strategy
Apple’s iPads are known for their sleek design, robust performance, and seamless integration with other Apple products and services. The iOS platform offers a user-friendly interface and a curated app ecosystem, which appeals to users who prioritize ease of use and reliability. Despite the drop in market share, Apple shipped 14.6 million tablets in quarter two of 2013, indicating a strong demand for its products.
Apple’s strategy often focuses on the premium segment of the market, where it faces less competition from Android manufacturers. The introduction of the iPad Pro series, with its advanced features like the Apple Pencil and Smart Keyboard, targets professionals and creatives who require powerful tools for their work. This approach helps Apple maintain a loyal customer base and command higher profit margins.
The remaining few percentage is made up of Windows tablets, which have a 4.5 percent share of the market. According to the report, there were 34.6 million Android tablets shipped in quarter two of 2013. Apple shipped 14.6 million tablets in quarter two, and Microsoft shipped around 2.3 million tablets.
Windows tablets, while not as dominant as Android or iOS devices, offer unique advantages, particularly for business and enterprise users. The integration with Microsoft Office and other productivity tools makes Windows tablets a viable option for professionals who need a device that can handle both work and play. The Surface lineup, in particular, has gained a reputation for its versatility and performance.
The tablet market is dynamic and competitive, with Android leading the way in terms of market share. The diversity and affordability of Android tablets make them an attractive choice for many consumers. Meanwhile, Apple continues to hold a significant portion of the market with its high-quality iPads, and Windows tablets carve out a niche among business users. As technology evolves, it will be interesting to see how these platforms adapt and innovate to meet the changing needs of users.
Source The Next Web
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