Apple recently announced that it would no longer reportr unit sales for the iPhone, iPad and other devices, so we will not be finding out how many handsets they have sold next quarter.
Respected Apple analyst Ming Chi Kuo has previously estimated that Apple would sell 100 million units of its iPhone X, he has not revised his prediction down to 70 million.
We have reduced our iPhone XR shipment estimation from 100mn units to 70mn during the new product lifecycle (4Q18–3Q19) for the following reasons: 1) Negative impacts on consumer confidence from the trade war, especially in the Chinese market, 2) expectations from more users for more affordable XR or the dual-camera and narrower bezel design to be provided at the current price level, and 3) competition from Huawei’s Mate 20 series. We have reduced our XR shipment estimations for 4Q18, 1Q19, and 2Q19 by 30–35%, 25–30%, and 25–30% to 30–35, 20–25, and 10–15mn units, respectively.
Overall iPhone shipments for this quarter are expected to be between 75 to 80 million, he has reduced estimates or the following quarters next year. Apple new iPhones are their most expensive to date, whether this will out people off buying the handsets remains to be seen.
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