Amazon have today unveiled a new iPhone application called Flow which uses augmented reality to enable you to quickly check items in-store against prices on Amazon’s website.
Simply pick up the product you see in a retail store and point your iPhone at its UPC code and all the information you could possibly need is then magically displayed on your iPhone including pricing, customer reviews and related products.
The new Amazon Flow application has been designed in conjunction with Amazon’s A9 subsidiary company who explains:
“This is our first step towards integrating product search technology with augmented reality,” – “The integration of a live camera display, graphical overlays, and visual recognition technology creates a seamless experience for a customer looking to discover information about objects in their physical surroundings.”
Flow uses continuous scan technology developed by A9.com’s visual search team to identify products and provide related information found on Amazon.com. Providing you with an easy way of checking whether you have the best price and the best product before you purchase.
The new Flow application is now available to download for free from the Apple App Store.
Source: Business Wire