We previously heard that the new Amazon Firetube streaming set top box was expected to launch shortly, although according to a recent report we will not see this new device before the holidays.
According to a recent report by The Verge, Amazon has decided to delay the device, and it may now launch some time in early 2014.
The Amazon Firetube is said to run FireOS, which is Amazon’s custom version of Android that runs on their Kindle Fire range of tablets.
FireOS and Third-Party App Support
This would mean that the Firetube will support third-party apps, and Amazon intends to let developers release apps to run on their new set top box alongside Amazon’s own apps. This is a significant feature because it opens up a wide range of possibilities for the device. For instance, users could potentially use the Firetube for gaming, productivity apps, and other utilities beyond just streaming content. This could make the Firetube a more versatile device compared to its competitors.
Amazon are looking to compete with the likes of the Apple TV, plus other streaming boxes like Roku and more. It will be interesting to see what this new device is like. The ability to run third-party apps on this new set top box does sound interesting, which could mean that it would offer more functions than just streaming your favorite movies and TV shows.
Potential Market Impact and Features
The delay in the launch could be a strategic move by Amazon to ensure that the Firetube is fully optimized and ready to compete in the crowded streaming device market. Given Amazon’s extensive ecosystem, the Firetube could integrate seamlessly with other Amazon services like Prime Video, Amazon Music, and even Alexa for voice control. This could provide a more cohesive user experience compared to other devices that might not offer such deep integration.
Moreover, the Firetube could potentially support 4K streaming, which is becoming increasingly popular as more consumers upgrade to 4K TVs. This would put it on par with other high-end streaming devices like the Apple TV 4K and the Roku Ultra. Additionally, Amazon could leverage its vast library of content and exclusive shows to attract more users to the Firetube.
Another interesting aspect to consider is the potential for gaming. With the ability to run third-party apps, the Firetube could support a range of casual and even more advanced games. This could make it a competitor not just to other streaming devices, but also to gaming consoles like the Nvidia Shield.
In conclusion, while the delay in the launch of the Amazon Firetube might be disappointing for some, it could ultimately result in a more polished and feature-rich device. With its support for third-party apps, potential for 4K streaming, and deep integration with Amazon’s ecosystem, the Firetube could be a strong contender in the streaming device market.
Source The Verge,
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