Amazon has announced a new feature for its Kindle devices, called Kindle Matchbook. The feature will offer discounted Kindle editions of print books that customers have purchased from Amazon. Pricing for the books will be between $0.99 and $2.99, and some books will also be free.
“If you logged onto your CompuServe account during the Clinton administration and bought a book like Men Are from Mars, Women Are from Venus from Amazon, Kindle MatchBook now makes it possible for that purchase—18 years later—to be added to your Kindle library at a very low cost,” said Russ Grandinetti, Vice President of Kindle Content. “In addition to being a great new benefit for customers, this is an easy choice for publishers and authors who will now be able to earn more from each book they publish.”
Bundling print and digital has been one of the most requested features from customers. With Kindle MatchBook, they can keep their favorite book on their shelf, and have a copy in their digital library for reading, perhaps re-reading it with features like X-Ray and Popular Highlights.
Benefits for Customers
The Kindle MatchBook feature is designed to provide significant benefits to customers. One of the primary advantages is the ability to access previously purchased print books in a digital format at a very low cost. This is particularly useful for avid readers who have accumulated a large collection of print books over the years. By offering these books at discounted prices, Amazon is making it easier for customers to transition to digital reading without having to repurchase their entire library at full price.
Additionally, the convenience of having both print and digital versions of a book cannot be overstated. Readers can enjoy the tactile experience of a physical book at home while having the digital version available for on-the-go reading. Features like X-Ray, which provides additional context and information about the book’s content, and Popular Highlights, which shows passages frequently highlighted by other readers, enhance the reading experience further.
Advantages for Authors and Publishers
Kindle MatchBook is not just beneficial for customers; it also offers significant advantages for authors and publishers. By participating in the program, authors and publishers can generate additional revenue from books that have already been sold in print format. This is an easy way to monetize existing content without any additional production costs.
Moreover, the feature can help increase the visibility and readership of an author’s work. When customers purchase the Kindle edition of a book they already own in print, they are more likely to engage with the author’s other works available on the Kindle platform. This can lead to increased sales and a broader audience for the author’s future publications.
The program also aligns with the growing trend of bundling digital content with physical products. In an era where consumers expect seamless integration between different formats, Kindle MatchBook offers a compelling value proposition that meets this demand.
You can find out more details about the new Kindle Matchbook feature over at .
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