A new dealer memo circulating from Ford to dealerships states that orders for the 2022 Bronco SUVs will be paused starting March 8. After that date, Bronco fans will be unable to order a Bronco until later this year when the order banks open for the 2023 Bronco. However, Ford states that the Bronco Raptor will still be an orderable configuration after March 8.
The memo also notes that Ford is eliminating paint protection film from all 2022 Bronco orders and instructs dealerships to talk with customers wanting the protection film about dealer installed options. Everyone who’s ordering a Bronco wants to get the vehicle as soon as possible.
High Demand for Trailer Tow Option
The dealer memo notes that Trailer Tow is a high-demand item, with 62 percent of orders having that feature. However, Ford can only build 39 percent of the orders with that feature. Anyone wanting to get their Bronco faster can remove the Trailer Tow option and go with one of the official Bronco accessory tow hitches. Another option to remove to enable quicker delivery is the Mold in Color hardtop.
Impact on Bronco Enthusiasts
This pause in orders is likely to have a significant impact on Bronco enthusiasts who have been eagerly awaiting their chance to own the iconic SUV. The Bronco has a storied history and a dedicated fan base, and the reintroduction of the model has generated a lot of excitement. The delay in orders may cause frustration for some, but it also highlights the high demand and popularity of the vehicle.
For those who are determined to get their Bronco as soon as possible, removing certain options like the Trailer Tow and Mold in Color hardtop can expedite the process. However, this may mean compromising on some of the features that make the Bronco so appealing. It’s a trade-off that potential buyers will need to consider carefully.
Alternative Options and Future Prospects
In the meantime, Ford is encouraging customers to explore dealer-installed options for features like paint protection film. This allows buyers to still get the protection they want for their vehicle, even if it’s not available directly from the factory. Additionally, the availability of the Bronco Raptor as an orderable configuration after March 8 provides an alternative for those who are looking for a high-performance version of the SUV.
Looking ahead, the reopening of the order banks for the 2023 Bronco later this year will provide another opportunity for enthusiasts to get their hands on the vehicle. It’s likely that Ford will continue to see strong demand for the Bronco, and the company will need to manage production and supply chain challenges to meet that demand.
The pause in orders for the 2022 Bronco is a reflection of the vehicle’s popularity and the challenges that come with meeting high demand. While it may be disappointing for some, there are still options available for those who are eager to get their Bronco as soon as possible. And with the promise of the 2023 Bronco on the horizon, there’s plenty for enthusiasts to look forward to.
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