Nokia To Take On Android With Cheaper Windows Phone Devices
Nokia’s CEO Stephen Elop has revealed in a conference call today with Investors, that they are looking to compete with Google’s Android OS by releasing cheaper Windows Phone device.
Elop said that Nokia’s strategy is is to compete with Android through its Lumia devices and Microsoft’s Windows Phone platform and that they intend to release cheaper devices in the future.
“We need to compete with Android aggressively,” said Elop. “The low-end price point war is an important part of that.”
“We had plans already to go lower than the 610,” he said, and with support from Microsoft’s engineering teams Nokia has identified “ways to go even further than we anticipated.” Elop believes Nokia has to remain focused on Windows Phone and to “broaden the price point range that we’re pursuing with Lumia.”
It will be interesting to see what Microsoft and Nokia have planned for these ‘cheaper’ Windows Phone devices, and whether they will be able to compete with Android.
Source The Verge