The Nokia Lumia 900 is expected to go on sale in AT&T stores in the US on the 9th of April, and according to a recent report the Nokia Lumia 900 will be a ‘hero’ device for AT&T.
What this means is that AT&T will heavily promote the Nokia Lumia 900 and one way of doing this is giving the devices to all the sales reps at AT&T stores.
AT&T has listed the Nokia Lumia 900 as a ‘company use’ smartphone, this means that any of their employees can get the handset at no cost, and it looks like Nokia is footing the bill for this.
According to the report, Nokia is paying AT&T up to $25 million to get the Lumia 900 in the hands of their employees, in the hope that this will help them sell a large amount of the handset.
AT&T are also apparently promoting the Lumia 900 as they want to get away from being the ‘iPhone carrier’ and they are looking to differentiate their smartphone range from that of their competitors.
It will be interesting to see how well Nokia does with the Lumia 900 in the US and whether their big marketing push, along with paying AT&T to give the handset to employees will make the device popular.