RIM recently launched their new BlackBerry 10 OS along with two new BlackBerry 10 smartphones, the BlackBerry Z10 and BlackBerry Q10, both devices are aimed at the higher end of the smartphone market.
Blackberry are also expected to announce a number of other BlackBerry 10 smartphones this year, although it would appear that none of these will be budget BlackBerry 10 devices.
The news comes from BlackBerry’s European Managing Director, Stephen Bates who recently spoke to Tech Radar, and had the following to say about BlackBerry’s plans for the rest of the year.
“We’ve brought out these high-end devices as a as a statement of intent – to demonstrate vividly the new BlackBerry,” said Bates. “Our intention is to evolve that portfolio to enter the mid-tier.”
“But we don’t see us getting to the entry level tier for some time; certainly not this year. Based on the great sales we’ve had over Christmas in the UK there is a demand for the entry level BlackBerry and we don’t want to give that up so we’re going to continue with Curve and the entry level as we bring BlackBerry 10 down through the mid-tier and eventually into the entry level.”
This isn’t necessarily a bad thing that BlackBerry are concentrating on the higher end and middle range of the smartphone market, and we can probably expect to see some budget BlackBerry 10 devices next year.