A number of retailers have reduced the price of Apple’s set top box, the Apple TV. Both Best Buy and Amazon have reduced the price of the Apple TV from $99.99 down to $89.99. However, the price remains the same on the Apple store online.
This price reduction could indicate that Apple is about to launch a new Apple TV model. Notably, Amazon’s listing for the existing Apple TV has the “2010” label next to it, which could mean that a 2011 model is on the way.

Potential Features of the New Apple TV
According to the guys over at the BGR, the new Apple TV may support full HD video in 1080p. This would be a significant upgrade from the current model, which only supports 720p. Full HD support would allow users to enjoy a much clearer and more detailed picture quality, making it a more attractive option for home entertainment.
Additionally, the new Apple TV is expected to integrate with Apple’s new iCloud service. This integration would allow users to stream content directly from the cloud, providing seamless access to their media libraries without the need for extensive local storage. This could be particularly useful for users who have large collections of movies, TV shows, and music.
The new model may also come with 16GB of storage, which is a considerable increase from the current model’s 8GB. This additional storage would allow users to download and store more apps and games, enhancing the overall functionality of the device.
Hardware Upgrades and Performance
One of the most exciting potential features of the new Apple TV is the inclusion of Apple’s new A5 processor. This is the same processor found inside the iPhone 4S and the iPad 2. The A5 processor is known for its impressive performance and energy efficiency, which would make the new Apple TV faster and more responsive.
The A5 processor would also enable the new Apple TV to handle more demanding applications and games, making it a more versatile device. This could open up new possibilities for developers to create more complex and engaging apps for the Apple TV platform.
Moreover, the improved processing power could enhance the overall user experience by reducing lag and improving the speed of navigation through menus and apps. This would make the device more enjoyable to use and could attract more users to the Apple TV ecosystem.
The price reduction of the current Apple TV model by retailers like Best Buy and Amazon suggests that a new model may be on the horizon. The potential features of the new Apple TV, including full HD support, iCloud integration, increased storage, and the A5 processor, make it an exciting prospect for consumers. If these rumors are true, the new Apple TV could offer significant improvements over the current model, making it a must-have device for Apple enthusiasts and home entertainment lovers alike.
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