Games developer Zynga has today announced that it will be moving away from Facebook and will be opening a new portal of its own called Zynga Direct. From this new platform, it will start distributing its games directly to users both online and on phones and tablet devices.
Zynga is well known for its games such as FarmVille and CityVille, which are played by around 230 million monthly users on Facebook. These games have helped Zynga grow into a significant force in the gaming world. In July, Zynga filed for an initial public offering that could value the company at around $20 billion.
Introducing Zynga Direct and Project Z
As well as the Zynga Direct portal, the company will also be launching a new play service called “Project Z” on Zynga.com, rather than through the Facebook website. This move is aimed at aiding customer retention and development. To make it easy for customers, the new service will allow players to use the same game name and play the same session on either Facebook or Zynga.com. This seamless integration ensures that players can enjoy their favorite games without interruption, regardless of the platform they choose.
Zynga chief executive Mark Pincus explains:
“It’s a platform for a direct relationship with consumers whether on the web, or on mobile, to give you a whole sandbox and create socialness about the games and not just within the games,”
The Impact on the Gaming Industry
The launch of Zynga Direct and Project Z marks a significant shift in the gaming industry. By moving away from Facebook, Zynga is taking control of its distribution channels and creating a more direct relationship with its users. This move could set a precedent for other game developers who rely heavily on social media platforms for distribution.
Moreover, Zynga’s decision to create its own portal and play service highlights the growing importance of mobile and online gaming. With the increasing popularity of smartphones and tablets, more players are looking for ways to enjoy their favorite games on the go. Zynga Direct and Project Z cater to this demand by offering a seamless gaming experience across multiple devices.
Additionally, the ability to maintain the same game session across different platforms is a significant advantage for players. It eliminates the need to start over or lose progress when switching devices, enhancing the overall gaming experience. This feature is likely to attract more players to Zynga’s new platform, further boosting its user base.
Furthermore, Zynga’s move could lead to increased competition in the gaming industry. As more developers follow suit and create their own distribution channels, players will have more options to choose from. This competition could drive innovation and lead to the development of new and exciting games.
In conclusion, Zynga’s announcement of Zynga Direct and Project Z represents a bold step forward for the company and the gaming industry as a whole. By creating its own portal and play service, Zynga is taking control of its distribution channels and offering a seamless gaming experience across multiple devices. This move is likely to attract more players and set a precedent for other game developers. As the gaming industry continues to evolve, it will be interesting to see how Zynga’s new platform shapes the future of online and mobile gaming.
Source: Venture Beat
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