The ZTE Tania was announced last month, and this new Windows Phone device is due to go on sale in the UK shortly. Initially, it was set to retail for £250 including taxes SIM free. However, ZTE has decided to drop the price of their new Windows Phone smartphone, and it will now retail for £199 including taxes when it launches in the UK.
As a reminder, the ZTE Tania comes with Windows Phone 7.5 Mango, and it features a 4.3 inch touchscreen display with a resolution of 800 x 480 pixels. This makes it a competitive option for those looking for a budget-friendly smartphone with a relatively large screen.
Specifications and Features
Other specifications include a single-core 1GHz Qualcomm MSM 825 processor, which, while not the most powerful on the market, is sufficient for everyday tasks such as browsing the web, checking emails, and using social media apps. It also features 512MB of RAM and 4GB of built-in storage. While the storage may seem limited, it is adequate for users who do not require extensive app installations or large media libraries.
The ZTE Tania also comes equipped with a 5-megapixel camera with auto-focus and a flash. This camera setup is suitable for casual photography, allowing users to capture decent quality photos in various lighting conditions. Additionally, the device includes A-GPS for navigation and WiFi connectivity, ensuring that users can stay connected to the internet and find their way around with ease.
Market Position and Competitiveness
The decision to lower the price to £199 makes the ZTE Tania an even more attractive option for budget-conscious consumers. In a market where high-end smartphones can cost upwards of £700, the ZTE Tania offers a more affordable alternative without sacrificing essential features. This price drop could potentially make the device more competitive against other budget smartphones from brands like Nokia, Samsung, and HTC, which also offer Windows Phone devices.
Moreover, the inclusion of Windows Phone 7.5 Mango is a significant selling point. This operating system provides a smooth and user-friendly experience, with features such as live tiles, which offer real-time updates on the home screen, and integration with Microsoft services like Office and OneDrive. For users who are already invested in the Microsoft ecosystem, the ZTE Tania could be an appealing choice.
In terms of design, the ZTE Tania sports a sleek and modern look, with a minimalist aesthetic that is likely to appeal to a wide range of users. The 4.3-inch display, while not the highest resolution available, offers a good balance between screen size and device portability, making it comfortable to use with one hand.
Overall, the ZTE Tania represents a solid option for those seeking a cost-effective smartphone with essential features and a user-friendly operating system. Its competitive pricing, combined with the capabilities of Windows Phone 7.5 Mango, makes it a noteworthy contender in the budget smartphone market.
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