Yesterday we heard that Nokia would be holding a Windows Phone event in China on the 28th of March, and now Microsoft has announced an event for the week before on the 21st of March.
According to the guys over at Liveside, Microsoft will officially be launching Windows Phone 7.5 Tango on the 21st of March in China, although there is already one Windows Phone Tango handset available in China, the HTC Triumph.
Windows Phone 7.5 Tango Launch
The launch of Windows Phone 7.5 Tango is a significant milestone for Microsoft as it marks the expansion of their mobile operating system into the Chinese market. This version of Windows Phone is designed to run on lower-end hardware, making it more accessible to a broader audience. The HTC Triumph, which is already available in China, is an example of a device that benefits from the Tango update. This handset is tailored to meet the needs of consumers looking for a budget-friendly smartphone without compromising on essential features.
Windows Phone 7.5 Tango includes several enhancements and optimizations over its predecessor. These improvements are aimed at providing a smoother user experience on devices with lower specifications. For instance, Tango reduces the minimum memory requirement for Windows Phones from 512MB to 256MB, allowing manufacturers to produce more affordable devices. Additionally, the update includes better MMS support, improved SIM card management, and enhanced language support, which is particularly important for the diverse linguistic landscape of China.
Upcoming Nokia Event
We can expect to see a number of Windows Phone Tango smartphones launching after the announcement, and we suspect we will see a couple from Nokia at their event on the 28th of March. Nokia has been a strong partner for Microsoft in promoting the Windows Phone platform, and their upcoming event is highly anticipated. It is likely that Nokia will unveil new devices that leverage the Tango update to offer competitive features at attractive price points.
Nokia’s commitment to the Windows Phone ecosystem is evident in their previous releases, such as the Lumia series. The Lumia 800 and Lumia 710 have been well-received in various markets, and it is expected that Nokia will continue to build on this success with new models. These new devices are likely to feature improved hardware, better integration with Microsoft’s services, and unique Nokia-specific applications that enhance the overall user experience.
The Chinese market presents a significant opportunity for both Microsoft and Nokia. With a large and growing middle class, there is a substantial demand for affordable yet capable smartphones. By launching Windows Phone 7.5 Tango and new Nokia devices in China, both companies aim to capture a share of this lucrative market. The success of these launches could set the stage for further expansion into other emerging markets.
The upcoming events by Microsoft and Nokia in March are poised to make a significant impact on the smartphone landscape in China. The launch of Windows Phone 7.5 Tango on the 21st of March will pave the way for a new wave of affordable Windows Phone devices, while Nokia’s event on the 28th of March is expected to showcase innovative new smartphones that cater to the needs of Chinese consumers. These developments highlight the ongoing efforts by Microsoft and Nokia to expand their presence in key markets and offer compelling alternatives to the dominant Android and iOS platforms.
Source The Verge
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