It’s strange seeing the same company that enforces one of the industry’s most draconian DRM systems for its games (or at least tried to before bowing to customer pressure) talk about ways of adding value and eschewing DRM. On the other hand, it’s encouraging to at least hear Ubisoft acknowledge that there are problems with DRM.
“The question is, with enough on-going content development, content release, engagement at the community level, can we create that kind of MMO value system? I think we can,” explained Ubisoft’s Chris Early in a Eurogamer interview. “As the rest of the game industry continues to evolve, the more you hear about cloud gaming, the more you hear about companion gaming, the less a pirated game should work in all of that environment. So, therefore the value of that pirated content becomes less.”