According to a recent report by the New York Times, Twitter could be coming to the Apple TV. Twitter recently won the rights to stream NFL games live, which is a significant move for the social media platform as it seeks to expand its live streaming capabilities and audience reach.
Twitter is apparently in discussions with Apple about bringing these live-streamed games to the Apple TV. This collaboration could potentially revolutionize how users consume live sports content, making it more accessible and integrated with their existing media consumption habits.
The Strategic Importance of Live Streaming for Twitter
Twitter has directed [Chief Financial Officer] Mr. [Anthony] Noto, a former Goldman Sachs banker with deep ties to the sports media industry, to lead the charge on live streaming and has assigned an engineering team to create its streaming video player. Jack Dorsey, Twitter’s chief executive, considers streaming a critical component of the company’s focus on “live” experiences, along with Periscope, its app that allows smartphone users to live-stream video.
To bolster the effort, Twitter is in talks with Apple to bring the Twitter app to Apple TV, which would potentially let millions of Apple TV users watch the streaming N.F.L. games, according to the two people briefed on the discussions.
The move to bring live NFL games to Apple TV via Twitter is part of a broader strategy by Twitter to position itself as a leader in live streaming. This initiative is not just about sports; it’s about creating a comprehensive live experience that includes news, entertainment, and other real-time events. By leveraging the popularity of NFL games, Twitter aims to attract a larger audience and increase user engagement on its platform.
Potential Impact on Apple TV Users
For Apple TV users, this potential collaboration could mean a seamless way to watch live NFL games without needing a traditional cable subscription. This aligns with the growing trend of cord-cutting, where consumers are moving away from traditional cable services in favor of streaming options. The integration of Twitter’s live streaming on Apple TV could provide a more interactive viewing experience, allowing users to tweet and engage with other fans in real-time while watching the game.
Moreover, this partnership could pave the way for more live content on Apple TV, making it a more versatile and attractive option for consumers. Imagine watching live concerts, breaking news, or other sporting events directly through your Apple TV, all while interacting with a global audience on Twitter.
As soon as we get more details on when Twitter will be bringing Thursday Night Football to the Apple TV, we will let you guys know. This development is eagerly anticipated by both tech enthusiasts and sports fans alike, as it promises to enhance the way we experience live events.
Source NYT, MacRumors, Techmeme
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