More than 10,000 developers are already using Twitter Cards, but today Twitter has rolled out a new Twitter Card which is equipped with mobile app deep-linking.
The new Twitter Cards have been developed by Twitter to close the loop between content creation, content discovery, and app downloads. This innovative feature aims to enhance user engagement by providing a seamless experience that bridges the gap between discovering content on Twitter and interacting with it through mobile applications.
Allowing users to tap a link within the new Twitter Card to either view content directly in an application, or download the app if it’s not already installed. To enable this feature, you just need to add a new set of markup tags on the Twitter Card website. This makes it incredibly easy for developers to integrate their apps with Twitter, enhancing the user experience and potentially increasing app downloads.
Types of Twitter Cards
New types of Twitter Cards include:
– App: Show information about your app, including app name, icon, description, and other details like rating or price. Just give us your ID and we will display information about your app from the App Store or Google Play.
– Product: Represent products by showing an image and description, along with up to two customizable fields that let you display more details like price or ratings.
– Gallery: Represent an album or collection of photographs via a preview of the photo gallery. This card indicates to a user that a gallery has been shared, rather than just one individual photo.
Benefits of Using Twitter Cards
The introduction of these new Twitter Cards offers several benefits for both developers and users. For developers, the ability to include deep links to their apps means they can drive more traffic and potentially increase downloads. This is particularly useful for app developers looking to boost their user base. For users, the experience is more streamlined and engaging. Instead of being redirected to a web page, users can directly interact with the content within the app, making the process more intuitive and less disruptive.
For example, an e-commerce app can use the Product Card to showcase a new item. When a user taps on the card, they can be taken directly to the product page within the app, or if they don’t have the app installed, they can be prompted to download it. This not only improves the user experience but also increases the likelihood of a purchase.
Similarly, a photo-sharing app can use the Gallery Card to display a collection of images. Users can tap on the card to view the entire gallery within the app, providing a richer and more immersive experience than viewing a single image on a web page.
Moreover, the App Card can be particularly beneficial for new apps looking to gain traction. By displaying key information such as the app’s name, icon, description, and ratings, developers can attract more users and encourage downloads directly from Twitter.
The new Twitter Cards with mobile app deep-linking are a significant advancement in how content is shared and interacted with on social media. They offer a more integrated and seamless experience for users while providing developers with powerful tools to promote their apps and content. As more developers adopt these new cards, we can expect to see even more innovative uses and enhanced user experiences on Twitter.
Source: Twitter
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