We previously showed you the augmented reality website from Tissot, that let you try on a watch on your wrist using a computer and augmented reality. Now it seems that Tissot has installed the feature in Selfridges in London.
As you can see in the video below, if you want to try on one of the watches via augmented reality you just put on a paper wristband, and then you can try out various watches on the screen to see what they would look like.
Innovative Shopping Experience
The augmented reality window is located at Selfridges in London, it certainly does look like a fun way to try on some watches. This innovative shopping experience is designed to attract tech-savvy customers who are looking for a unique and interactive way to shop. By integrating augmented reality into their retail strategy, Tissot is not only enhancing the customer experience but also setting a new standard for the watch industry.
Augmented reality (AR) technology overlays digital information onto the real world, providing an immersive experience that can be both entertaining and informative. In the case of Tissot’s AR window, customers can see how different watch models look on their wrist without physically trying them on. This is particularly useful for high-traffic retail environments where customers may not have the time or patience to try on multiple watches.
How It Works
To use the AR window, customers simply put on a specially designed paper wristband. This wristband acts as a marker that the AR system can recognize. When the customer holds their wrist up to the AR display, the system superimposes a digital image of the selected watch onto their wrist. This allows customers to see how different styles, colors, and sizes look on them in real-time.
The technology behind this AR experience is quite sophisticated. It involves a combination of computer vision, machine learning, and real-time rendering to create a seamless and realistic experience. The AR system can accurately track the position and orientation of the wristband, ensuring that the digital watch appears correctly aligned and proportioned.
Benefits and Future Prospects
The benefits of this AR window display are numerous. For customers, it provides a convenient and engaging way to explore Tissot’s product range. For Tissot, it offers a unique selling point that differentiates them from competitors. Additionally, the data collected from the AR system can provide valuable insights into customer preferences and behavior, helping Tissot to refine their product offerings and marketing strategies.
Looking ahead, the success of Tissot’s AR window could pave the way for similar implementations in other retail sectors. Imagine being able to try on clothes, shoes, or even makeup using augmented reality. The possibilities are endless, and as AR technology continues to advance, we can expect to see even more innovative applications in the retail space.
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