The New York Times, which is arguably the most well-known and respective newspaper in the world, is seeking new ways to say relevant and profitable in today’s computerized world by offering new digital products.
Their new “Need to Know” project will offer consumers a regularly-updated media package that will include a wide selection of content that covers the hottest topics in the news at any given time. Basically it’s the news headline articles without all the additional little articles, and it’ll cost less than the Times’ current digital subscription. You’ll still be able to buy the digital copy of the paper that includes everything too.
Also, in addition to “Need to Know”, the company is looking to revamp and update its digital service altogether. It wants to offer a more interactive magazine service that will incorporate multimedia practices and run as a separate entity from the New York Times Magazine that already exists. The new interactive magazine will seek to exclusively incorporate multiple layouts like the “Snow Fall” feature that was published earlier this year.
The company is also seeking offer topic specific subscriptions and services that would allow people only interested in certain topics a way to streamline their news at a lower price, as well as offer additional information that isn’t included in the traditional subscription or other services. People looking to only hear about politics, technology or art will get a flood of information they’ve never been able to get all in one place before for a nominal fee.
Do any of the new digital products sound interesting to you? What would you offer customers to keep your newspaper up-to-date with today’s smartphone-enriched society?
Source – The Verge