Business cards aren’t exactly that interesting, although we have seen the occasional cool one here at Geeky Gadgets over the years, but I think this is probably one of the coolest to date, the Model Aircraft Business Card.
The Model Aircraft Business Card was created by the guys from, for a company called Norburn who makes model aircraft, and as you can see from the photos below, the business card can be turned into a small model airplane.
“Specializing in model and radio-controlled aircraft for over 40 years, Norburn Model Aircraft Supply offers the widest and best selection in British Columbia. We created a unique business card for them by printing and laser die cutting balsa wood that can be assembled into a small — and functional — glider.”
Innovative Design and Functionality
The Model Aircraft Business Card stands out not just because of its novelty but also due to its innovative design and functionality. Traditional business cards often end up forgotten in a drawer or discarded, but this one transforms into a memorable keepsake. The card is made from balsa wood, a lightweight material commonly used in model aircraft construction. This choice of material not only aligns with Norburn’s brand identity but also ensures that the card is durable enough to be assembled into a functional glider.
The laser die-cutting process used to create the card is precise, allowing for intricate details that make the assembly process straightforward. This attention to detail ensures that even those who are not familiar with model aircraft can easily put the glider together. The end result is a small, functional model airplane that can actually glide through the air, making it a fun and interactive way to remember the company.
Marketing Impact and Customer Engagement
From a marketing perspective, the Model Aircraft Business Card is a brilliant example of how companies can use creativity to make a lasting impression. In a world where digital communication is becoming increasingly prevalent, a unique physical item like this can set a company apart from its competitors. When a potential client receives this business card, they are not just getting contact information; they are receiving an experience that engages them with the brand on a deeper level.
This type of business card can also serve as a conversation starter, making it easier for Norburn’s representatives to engage with potential clients. Imagine handing this card to someone at a trade show or business meeting. The recipient is likely to be intrigued and impressed, leading to a more memorable interaction. This increased engagement can translate into higher conversion rates and stronger business relationships.
Moreover, the Model Aircraft Business Card aligns perfectly with Norburn’s brand values and target audience. By offering a miniature model airplane, the company is directly appealing to hobbyists and enthusiasts who are likely to appreciate the craftsmanship and ingenuity involved. This targeted approach ensures that the business card is not just a gimmick but a meaningful representation of what Norburn stands for.
The Model Aircraft Business Card is more than just a piece of contact information; it is a testament to Norburn’s commitment to quality and innovation. By turning a simple business card into a functional model airplane, Norburn has created a unique marketing tool that not only captures attention but also engages and delights its audience. This creative approach is a perfect example of how thinking outside the box can lead to memorable and effective marketing strategies.
Source , Book of Joe,
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