As the world economy is transformed by disastrous financial convulsions and uncertainty, many aspects of our consumer driven lives come to question. Phrasing this sentiment in simpler terms, sometimes just buying our food doesn’t cut it anymore. Prices are too unstable; the attendant guilt and health concerns prove burdensome, so maybe it’s better to grow it independently. It’s not really a novel idea, considering that for much of our species’ existence man has either grown or hunted his own food.
Bustling New York is at the forefront of a growing social movement (other than #OWS) whose aim is to bring plant husbandry indoors. Sure, taking care of the green stuff has always been a part of home life, but providing your own food?
This was embraced by Britta Riley who sought help from her now longtime collaborator Rebecca Ray. Together they’ve developed the Windowfarm, an innovative and sustainable approach to cultivating food through your window. The Windowfarm has grown from a product with DIY roots to a sustainable business model. The business aspect means enthusiasts can either purchase their own for $119.95 or have a Windowfarm set shipped to their country at a costlier $169.
Either way, it’s pretty neat.