Sony has delayed the launch of their Xperia V smartphone, the handset was due to launch in Europe before the end of the year and was going to come with Android 4.0 Ice Cream Sandwich.
Sony has now decided to delay the release of the Xperia J, the device will now come with the newer, Android 4.1.1 Jelly Bean, and Sony has also decided to drop the price of the handset.
The Sony Xperia V was scheduled to go on sale in December for 549 Euros, Sony will now launch the Xperia J in January of 2013 and the handset will retail for 529 Euros, the announcement was posted to Sony’s French Twitter account.
Reasons for the Delay
The decision to delay the launch of the Xperia V and instead release the Xperia J with Android 4.1.1 Jelly Bean could be attributed to several factors. One primary reason might be the desire to offer customers a more up-to-date operating system. Android 4.1.1 Jelly Bean brings several improvements over Ice Cream Sandwich, including a smoother user interface, enhanced notifications, and better overall performance. By launching with Jelly Bean, Sony ensures that users have access to the latest features and improvements, which could enhance the overall user experience and satisfaction.
Impact on the Market
The delay and subsequent price drop could have significant implications for Sony’s position in the competitive smartphone market. By reducing the price from 549 Euros to 529 Euros, Sony is making the Xperia J more accessible to a broader audience. This strategic pricing could attract more customers who are looking for a high-quality smartphone at a more affordable price point. Additionally, launching with the latest Android version could give Sony an edge over competitors who are still offering devices with older operating systems.
The Xperia J is expected to feature a 4.0-inch display, a 1 GHz dual-core processor, and a 5-megapixel rear camera. These specifications, combined with the updated operating system and reduced price, make the Xperia J a compelling option for consumers looking for a mid-range smartphone with solid performance and features.
Moreover, the decision to announce the delay and price drop via Sony’s French Twitter account highlights the importance of social media in modern marketing strategies. By using social media platforms, companies can quickly disseminate information to a wide audience, engage with customers, and receive immediate feedback. This approach allows Sony to manage customer expectations and maintain transparency, which can help build trust and loyalty among consumers.
In conclusion, while the delay of the Xperia V might initially disappoint some customers, the decision to launch the Xperia J with Android 4.1.1 Jelly Bean and at a lower price point could ultimately benefit both Sony and its customers. By offering a more up-to-date operating system and a more competitive price, Sony is positioning itself to better meet the needs and expectations of today’s smartphone users.
Source Xperia Blog,
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