Just a week after the launch of the new Sony PSP GO, a number of online retailers in the UK have already dropped the price.
UK retailers Amazon, Play, HMV, and Game have dropped the price of the PSP GO from £225 to £199. This is obviously an attempt by Sony to lure people away from popular handheld consoles like the Nintendo DS.
Sony are obviously looking to cash in on the Christmas sales, although I do wonder why the price wasn’t set at £199 from the start rather than reducing it just a week after it goes on sale. It is hardly fair to customers who paid the full retail price of £225 over the last week.
Impact on the Handheld Console Market
The price cut is a strategic move by Sony to make the PSP GO more competitive in the handheld console market. The Nintendo DS has been a dominant player, and with the holiday season approaching, Sony is keen to capture a larger share of the market. By reducing the price, Sony aims to make the PSP GO a more attractive option for consumers who are considering purchasing a handheld console as a gift.
The PSP GO offers several features that differentiate it from its competitors. It has a sleek, compact design and a sliding screen, making it more portable. Additionally, it comes with built-in Bluetooth support, allowing users to connect wireless headsets and other accessories. The device also supports digital downloads, eliminating the need for physical game cartridges. These features make the PSP GO a compelling choice for tech-savvy consumers.
Consumer Reactions and Market Dynamics
The sudden price drop has elicited mixed reactions from consumers. Early adopters who purchased the PSP GO at the original price of £225 may feel shortchanged. On the other hand, potential buyers who were hesitant due to the high price may now be more inclined to make a purchase. This price adjustment could lead to an increase in sales, helping Sony achieve its sales targets for the holiday season.
Retailers are also likely to benefit from the price cut. Lower prices can drive higher sales volumes, which can be particularly advantageous during the competitive holiday shopping period. Retailers like Amazon, Play, HMV, and Game are well-positioned to capitalize on this opportunity, offering attractive deals and bundles to entice customers.
However, the price cut also raises questions about the initial pricing strategy. Setting the price at £225 may have been a miscalculation, potentially deterring some consumers from purchasing the PSP GO at launch. By quickly adjusting the price, Sony is attempting to rectify this and boost sales, but it also highlights the challenges of pricing new technology products in a competitive market.
The price drop of the Sony PSP GO in the UK is a significant development in the handheld console market. It reflects Sony’s efforts to compete with established players like the Nintendo DS and capitalize on the lucrative holiday season. While the price cut may be disappointing for early adopters, it presents an opportunity for new buyers to acquire the PSP GO at a more affordable price. As the holiday season approaches, it will be interesting to see how this price adjustment impacts sales and the overall market dynamics.
via Pocket Lint
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