Sony has yet to announce any pricing for the new Xperia Play smartphone, but it looks like the company may have inadvertently revealed the pricing.
Sony Ericsson is running a contest on Facebook, and the prize is 10 Xperia Play smartphones. When any company runs a contest, they are required to list an average prize value in their terms and conditions.
Sony Ericsson has listed a prize value for the Xperia Play of $400 in their contest, which gives us a good indication that the Xperia Play will retail for under $400.
The Approximate Retail Value (ARV) of the Prize is $400.00 US/$397.36 CDN. ARV is as of date of printing of these Official Rules.
Comparing Xperia Play to Other Smartphones
This sounds about the right price for the Xperia Play, as this would be the non-contract price for the smartphone. $400 seems quite reasonable when you compare it to other smartphones’ pricing. For instance, flagship models from companies like Apple and Samsung often retail for upwards of $700 to $1,000 without a contract. Even mid-range smartphones from these brands can cost between $500 and $600. Therefore, a price point of $400 for the Xperia Play positions it competitively in the market.
Features and Specifications
The Xperia Play is not just any smartphone; it is a unique device that combines the functionalities of a smartphone with the gaming capabilities of a PlayStation. This dual functionality makes it an attractive option for gamers who are looking for a device that can serve both as a phone and a portable gaming console. The device is expected to come with a 4-inch touchscreen, a slide-out gamepad, and access to a library of PlayStation games. Additionally, it will likely feature a 1GHz Snapdragon processor, 512MB of RAM, and a 5-megapixel camera, making it a well-rounded device for both gaming and everyday use.
Moreover, the Xperia Play will run on the Android operating system, which means users will have access to a wide range of apps and services available on the Google Play Store. This adds another layer of versatility to the device, making it more than just a gaming phone.
Market Implications
The pricing of the Xperia Play at around $400 could have significant implications for the smartphone market. It could attract a new segment of consumers who are interested in gaming but do not want to invest in a separate gaming console. This could potentially disrupt the market dynamics and force other smartphone manufacturers to rethink their pricing strategies and feature sets.
Furthermore, the Xperia Play could also appeal to parents looking for a multifunctional device for their children. Instead of buying a separate gaming console and a smartphone, they could opt for the Xperia Play, which serves both purposes. This could make the device particularly popular during holiday seasons and back-to-school periods.
In conclusion, while Sony has yet to officially announce the pricing for the Xperia Play, the information revealed through their Facebook contest gives us a good indication of what to expect. At a price point of around $400, the Xperia Play offers a compelling blend of smartphone and gaming functionalities, making it a competitive option in the market. Whether you are a gamer looking for a versatile device or a parent seeking a multifunctional gadget for your child, the Xperia Play is shaping up to be an attractive choice.
via Gamer Buzz
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