Sony have yet to announce any pricing for the new Xperia Play smartphone, but it looks like the company may have inadvertently revealed the pricing.
Sony Ericsson are running a contest on Facebook, and the prize is 10 Xperia Play smartphones, but when any company runs a contest they have to list an average prize value in their terms and conditions.
Sony Ericsson has listed a prize value for the Xperia Play of $400 in their contest, this gives us a good indication that the Xperia play will retail for under $400.
The Approximate Retail Value (ARV) of the Prize is $400.00 US/$397.36 CDN. ARV is as of date of printing of these Official Rules.
This sounds about the right price for the Xperia Play, as this would be the non contract price for the smartphone, and $400 seems quite reasonable when you compare it to other smartphones pricing.
via Gamer Buzz