We have already heard that a number of mobile operators here in the UK are offering subsidised iPads, the cheapest ones being about £199 with a 2-year contract.
Now Softbank Japan is offering free iPads to customers who sign up for a 24-month contract for 3G data, and $56 a month will get you a 16GB iPad with nothing up front.
A 32GB iPad with Softbank Japan will cost you $61 a month, whilst a 64GB will cost you $66 a month, and the subsidized iPads will be available in Japan from this Friday.
Subsidized iPads: A Growing Trend
The trend of offering subsidized iPads is not just limited to the UK and Japan. This strategy is becoming increasingly popular among mobile operators worldwide as a way to attract new customers and retain existing ones. By offering high-demand devices like the iPad at a reduced upfront cost, operators can lock customers into long-term contracts, ensuring a steady revenue stream.
For example, in the UK, companies like Orange and Vodafone have been offering similar deals, making it easier for consumers to get their hands on the latest technology without the hefty initial investment. These deals often come with data plans that provide ample internet access, making the iPad a more versatile tool for both personal and professional use.
Potential for US Market
With the UK and Japan already offering subsidized iPads, it raises the question of how long it will be before we start to see mobile operators in the US offering similar deals. The US market is ripe for such offers, given the high demand for Apple products and the competitive nature of the telecommunications industry.
In the US, companies like AT&T and Verizon have previously offered subsidized smartphones, so extending this model to tablets like the iPad seems like a logical next step. Such offers could be particularly appealing to students and professionals who rely on mobile devices for their daily tasks but may not have the upfront capital to invest in a new iPad.
Moreover, the introduction of 5G technology could further incentivize US carriers to offer subsidized iPads. With faster internet speeds and more reliable connections, a 5G-enabled iPad could become an essential device for many consumers, making the prospect of a subsidized purchase even more attractive.
Benefits and Considerations
While subsidized iPads offer numerous benefits, there are also some considerations to keep in mind. For consumers, the primary advantage is the reduced upfront cost, making high-end technology more accessible. Additionally, these deals often come with bundled data plans, providing a comprehensive solution for mobile internet needs.
However, it’s essential to read the fine print. Long-term contracts can be restrictive, and early termination fees can be costly. Consumers should carefully evaluate their data needs and financial situation before committing to a 24-month contract.
For mobile operators, offering subsidized iPads can be a double-edged sword. While it helps attract new customers and secure long-term revenue, the initial cost of subsidizing the devices can be substantial. Operators must balance the potential gains with the financial risks involved.
The trend of offering subsidized iPads is gaining momentum, with the UK and Japan leading the way. As mobile operators continue to explore new strategies to attract and retain customers, it seems likely that we will see similar offers in other markets, including the US. Whether you’re a consumer looking for an affordable way to get the latest technology or a mobile operator seeking to expand your customer base, subsidized iPads present a compelling opportunity.
via Crunch Gear
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
