Advertising firm Ogilvy & Mather HK has designed a new promotional pizza box for Pizza Hut that transforms from a simple food container into a movie projector, because movies and pizza just simply go together.
The Pizza Hut Blockbuster Box, comes complete with the required projector lens and uses a smartphone to provide the light and media to be projected on to any flat surface, using the empty pizza carton as a handy recyclable movie projector case.
By simply removing the pizza from the pizza box and inserting the provided projector lens into the front after removing the already perforated lens hole. Takeaway diners can then view movies or any other streaming service they may have installed on their smartphone, by inserting it at the back of the empty pizza box. Watch the video below to learn more and see it in action.
The pizza box movie projector has been created with four different outers and is currently only available in Hog Kong at the current time. No details on whether the pizza box projector will be made available in other countries worldwide has been announced as yet by Pizza Hut but let hope so. As soon as any more information is made available we will keep you updated as always.
Source: Blockbuster Box : Engadget : Ogilvy & Mather
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