Activision has announced that the Skylanders franchise has hit a milestone. Activision says that the franchise has earned more than $500 million in retail sales within the US including accessory packs and figures. Activision says that the game reached that milestone quicker than any other kids gaming property.
Activision also says that the action figures for Skylanders Giants and Skylanders Spyro’s Adventure outsold the top action figure lines in the category within the US including Star Wars action figures, WWE action figures, and others. The latest game in the franchise, Skylanders Giants, has generated over $195 million in US sales during 2012.
The game has earned more money than the domestic box office take for top Hollywood kids’ films including Wreck-it Ralph and Rise of the Guardians. The Skylanders games have physical action figures that players place on a portal that connects to a game console via USB. When the action figures are placed on the portal, they appear in the game allowing players to use their special abilities.