At the Mobile World Congress (MWC) exhibition this week in Barcelona, Shazam, the mobile device-based music identification service, has announced that their Shazam app user base has now passed 300 million registered users.
To celebrate the milestone, Shazam has also launched a new Shazam app for tablets which supports both Apple’s iPad and Android tablets.
The Shazam app can be used to recognize unknown tunes and uses your mobile phone’s built-in microphone to gather a brief sample of music being played. Then the Shazam app creates an acoustic fingerprint based on the sample, which is compared against a central database for a match. Andrew Fisher, Shazam CEO explains:
“The number of Shazam users and their level of engagement continue to grow rapidly. We now have over 300 million Shazamers globally with an increasing proportion of whom use our app on their iPad or Android tablet devices to interact with television. This new version of Shazam optimizes discovery, engagement, transactions and exploration in a tablet environment,”-“It’s the most efficient way to experience more of the media around you whether you are in your home or in any other environment throughout the world.”
Enhanced Features for Tablet Users
The new Shazam app for tablets is designed to take full advantage of the larger screen real estate offered by iPads and Android tablets. This allows for a more immersive and interactive experience. Users can now enjoy a split-screen mode where they can identify music while simultaneously exploring related content such as lyrics, music videos, and artist biographies. The app also integrates seamlessly with social media platforms, enabling users to share their discoveries instantly with friends and followers.
Moreover, the tablet version includes enhanced features for interacting with television content. Users can now Shazam TV shows and commercials to get more information about the actors, products, and music featured in them. This feature is particularly useful for those who want to delve deeper into the content they are watching without interrupting their viewing experience.
Global Reach and Future Prospects
Shazam’s milestone of 300 million users is a testament to its global appeal and the increasing demand for music identification services. The app is available in over 200 countries and supports multiple languages, making it accessible to a diverse user base. This widespread availability has contributed to its rapid growth and popularity.
Looking ahead, Shazam aims to continue expanding its user base and enhancing its features. The company is exploring partnerships with other media and entertainment platforms to offer even more integrated experiences. For instance, collaborations with streaming services like Spotify and Apple Music could allow users to add identified songs directly to their playlists, making the process of discovering and enjoying new music even more seamless.
Additionally, Shazam is investing in machine learning and artificial intelligence to improve the accuracy and speed of its music identification algorithms. This will ensure that users can quickly and reliably identify songs, even in noisy environments or with short audio samples.
In conclusion, Shazam’s achievement of reaching 300 million registered users is a significant milestone that highlights the app’s popularity and utility. The launch of the new tablet version further enhances the user experience, offering more features and greater interactivity. As Shazam continues to innovate and expand, it is poised to remain a leader in the music identification space.
Source: Engadget
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