First comes news of tricked-out San Francisco bus stops, now it’s Tokyo urinals that are getting the game treatment. It seems free digital diversion in public places is the norm for 2011. Sega actually installed the Toylet series of games so that guys can pee straight.

That’s right, pee straight. Since men are messy pee-ers in general, why not use simple games to induce them to “shoot straight”? The games were installed in lavatories in four bars and a gaming arcade. They include Splashing Battle, Manneken Pis, and North Wind and Sun. Then there’s the lovely first-person shooter where the gamer uses their pee stream to ‘wash’ graffiti off the computerized target wall.
Innovative Game Mechanics
The other three games are just as clever. Splashing Battle compels those peeing to raise their pee stream and break the record of the lavatory’s previous user. This game adds a competitive edge, encouraging users to aim better and perhaps even return to try and beat their own high score. North Wind and Sun is rather naughty, as the intensity of one’s pee stream controls a gust of wind that’s blowing up a woman’s skirt. This game adds a humorous and slightly risqué element, making it a memorable experience for users.
Manneken Pis is the most straightforward though and reduces the competition to measuring someone’s pee volume. This game is inspired by the famous Belgian statue of a little boy peeing, and it adds a fun twist by turning a mundane activity into a measurable competition.
Impact and Cultural Significance
As fun as these diversions are, Sega’s initiative is a short-lived gimmick that will only last till month’s end. However, the concept of gamifying everyday activities is not new and has been gaining traction in various fields. For instance, fitness apps often use game mechanics to motivate users to exercise more, and educational software frequently incorporates games to make learning more engaging.
The Japanese ability to entertain themselves with almost anything amazes us all. This cultural trait is evident in various aspects of Japanese life, from their unique vending machines to their themed cafes. The Toylet games are a perfect example of how Japan blends technology, creativity, and a sense of fun to create unique experiences.
Moreover, these games serve a practical purpose by encouraging better aim and cleanliness in public restrooms. Poor aim can lead to unsanitary conditions, and by turning the act of peeing into a game, Sega has found a way to address this issue in an entertaining manner.
While the Toylet games may be a temporary installation, they highlight the potential for gamification in public spaces. Imagine bus stops with interactive games to pass the time or park benches that reward you for sitting and relaxing. The possibilities are endless, and as technology continues to advance, we may see more innovative uses of gamification in our daily lives.
In conclusion, Sega’s Toylet games are a fascinating blend of technology, entertainment, and practicality. They not only provide a fun diversion but also address a common issue in public restrooms. While the initiative may be short-lived, it opens the door to new possibilities for gamification in public spaces, making our everyday activities a little more enjoyable.
Via Guardian
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