With Apple’s new iPhone 5 launching tomorrow, Samsung has decided to release a new advert where it takes a jab at Apple’s new iPhone, and it comes with the tag line ‘the next big thing is already here’.
You can see the advert below, where a bunch of Apple fans are queuing for the new iPhone 5, and the advert follows the same track as the previous ones.
Samsung’s Marketing Strategy
Samsung’s marketing strategy has always been aggressive, especially when it comes to competing with Apple. This new advert is no exception. By directly targeting Apple fans and highlighting the features of the Samsung Galaxy S III, Samsung aims to position its device as a superior alternative. The advert cleverly plays on the anticipation and excitement surrounding the iPhone 5 launch, suggesting that those waiting in line are missing out on the “next big thing” which, according to Samsung, is already available in the form of the Galaxy S III.
The advert showcases various features of the Galaxy S III, such as its larger screen, NFC capabilities, and customizable interface, which are presented as advantages over the iPhone 5. This direct comparison is designed to make potential buyers question their loyalty to Apple and consider the benefits of switching to Samsung.
Consumer Reactions and Market Impact
Samsung obviously thinks its advert is going to convince people to buy the new Samsung Galaxy S III over Apple’s iPhone 5, although whether it will be successful remains to be seen as we suspect Apple is going to sell a lot of iPhones this weekend. Historically, Apple launches have been met with massive consumer demand, often resulting in long lines and sold-out stores. The iPhone 5 is expected to follow this trend, with analysts predicting record-breaking sales figures.
However, Samsung’s bold advertising move could have a significant impact on consumer perceptions. By highlighting the Galaxy S III’s features and directly challenging the iPhone 5, Samsung is attempting to sway undecided buyers and those who may be on the fence about upgrading their current devices. The advert also serves to reinforce the brand loyalty of existing Samsung users by validating their choice of device.
In addition to the advert, Samsung has been leveraging social media and online platforms to amplify its message. The hashtag #TheNextBigThing has been trending, with users sharing their thoughts and experiences with the Galaxy S III. This digital campaign complements the traditional advert, creating a multi-faceted approach to capturing consumer attention.
Moreover, Samsung’s strategy of releasing the advert just before the iPhone 5 launch is a calculated move to capitalize on the heightened media coverage and public interest. By inserting itself into the conversation, Samsung ensures that its message reaches a wide audience, including those who may not have been considering a new phone purchase.
In conclusion, while it remains to be seen whether Samsung’s advert will significantly impact iPhone 5 sales, it is clear that the company is committed to challenging Apple’s dominance in the smartphone market. By emphasizing the features and benefits of the Galaxy S III, Samsung hopes to attract new customers and retain its existing user base. The success of this campaign will ultimately depend on consumer reactions and the overall market response to both devices.
Source Samsung / YouTube
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