Samsung has released a new promo video for their latest smartphone, the Samsung Galaxy S6 Edge. The video highlights the design of the handset, showcasing its sleek and innovative features.
Samsung has taken a different approach with this latest Galaxy S6 Edge promo video. The style and presentation of the video bear a striking resemblance to some of Apple’s promo videos for devices like the Apple Watch. This similarity is evident in the minimalist aesthetic and the focus on the craftsmanship and design philosophy behind the product.
Design and Aesthetics
The Samsung Galaxy S6 Edge is a testament to Samsung’s commitment to pushing the boundaries of smartphone design. The handset features a unique dual-edge display that curves on both sides, providing a more immersive viewing experience and additional functionality. This design not only enhances the visual appeal of the device but also offers practical benefits, such as quick access to notifications and apps.
As we can hear from the video, the person doing the voice-over has a British accent. This choice of accent is intriguing and raises questions about whether Samsung intended to evoke a sense of familiarity with Apple’s Jony Ive, who is known for his distinctive British accent in Apple’s product videos. The deliberate choice of voice-over style suggests that Samsung is aiming to position the Galaxy S6 Edge as a premium product, comparable to Apple’s high-end devices.
Comparing Promotional Strategies
Whilst the two videos are not identical, it is clear that Samsung has drawn inspiration from Apple’s promotional strategies. Apple’s videos often emphasize the meticulous design process, the quality of materials used, and the overall user experience. Samsung’s latest video adopts a similar narrative, focusing on the elegance and innovation of the Galaxy S6 Edge.
This approach is not surprising, given the competitive nature of the smartphone market. Both companies are constantly striving to outdo each other, not only in terms of technology but also in how they communicate their products to consumers. By adopting elements of Apple’s successful promotional style, Samsung aims to appeal to a broader audience and reinforce the premium status of the Galaxy S6 Edge.
In addition to the design, the video also highlights the advanced features of the Galaxy S6 Edge, such as its powerful processor, high-resolution camera, and fast charging capabilities. These features are designed to meet the needs of modern users who demand high performance and reliability from their smartphones.
Moreover, the Galaxy S6 Edge’s design is not just about aesthetics; it also incorporates practical innovations. For example, the curved edges of the screen can display notifications and provide quick access to frequently used apps, enhancing the overall user experience. This blend of form and function is a key selling point for the device.
In conclusion, Samsung’s new promo video for the Galaxy S6 Edge is a strategic move to position the handset as a premium, innovative product. By drawing inspiration from Apple’s promotional style, Samsung aims to highlight the design and advanced features of the Galaxy S6 Edge, appealing to consumers who value both aesthetics and functionality in their smartphones.
Source MacRumors
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
