According to a recent report, Samsung has plans to bring Optical Image Stabilization (OIS) to its entry-level and mid-range smartphones in 2016.
Samsung’s lower and mid-range devices have helped the company maintain its lead against other manufacturers in a number of countries. These devices have been particularly popular in emerging markets where consumers are looking for affordable yet feature-rich smartphones.
The Importance of Optical Image Stabilization
Samsung is now looking to bring OIS to a range of lower-end and mid-range smartphones next year. This should help the company maintain its lead over its competitors, as this is a feature that is normally reserved for higher-end devices. Optical Image Stabilization is designed to reduce blur on photos and also helps when taking pictures in low light conditions. It also helps improve videos that are shot on a device which has the feature.
OIS works by using a combination of hardware and software to stabilize the camera lens. This is particularly useful when taking photos or videos while moving, as it helps to reduce the shakiness that can often result in blurry images. For example, if you are walking and trying to capture a video, OIS can help to smooth out the footage, making it look more professional.
Impact on the Market
As yet, there are no details on which of Samsung’s budget and mid-range devices will come with OIS. However, we can expect to see some of these new smartphones at MWC 2016 in February. The inclusion of OIS in lower-end devices could be a game-changer for Samsung, as it would set their devices apart from those of other manufacturers in the same price range.
In addition to improving photo and video quality, OIS can also enhance the overall user experience. For instance, users who frequently use their smartphones for video calls will benefit from the reduced shakiness, making their calls clearer and more enjoyable. This could be particularly appealing to younger consumers who are active on social media and frequently share photos and videos.
Moreover, the introduction of OIS in budget and mid-range smartphones could also have a significant impact on the smartphone market as a whole. Other manufacturers may be forced to follow suit and include OIS in their own lower-end devices in order to remain competitive. This could lead to a wider availability of high-quality camera features in more affordable smartphones, benefiting consumers across the board.
In conclusion, Samsung’s plan to bring Optical Image Stabilization to its entry-level and mid-range smartphones in 2016 is a strategic move that could help the company maintain its lead in the market. By offering a feature that is typically reserved for higher-end devices, Samsung is setting itself apart from its competitors and providing consumers with a more compelling reason to choose their smartphones. We look forward to seeing which devices will include OIS and how this will impact the market in the coming year.
Source Gforgames
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