It looks like Samsung may have a couple of new smartphones in the works as the company has filed a couple of new trademarks related to smartphones, which are for the Samsung Joy and the Samsung Fresh.
This follows on from the recent filings for the Samsung Core which was a trademark related to smartphones and tablets and the Samsung Galaxy Sleek which was also related to tablets and smartphones.
There are no details as yet on what devices these two new trademarks relate to, although we wonder if they will be related to smartphones other than Android devices as they don’t have the ‘Galaxy’ name in them that Samsung uses for its Android devices.
Potential for Windows Phone Devices
The could possibly be related to some new Windows Phone devices from Samsung, and we may possibly find out some more information at Mobile World Congress which takes place in Barcelona next month. Samsung has been known to diversify its portfolio by exploring different operating systems. For instance, the Samsung Omnia series was quite popular in the Windows Phone ecosystem. Given the absence of the ‘Galaxy’ branding, it is plausible that Samsung Joy and Samsung Fresh could be part of a new line of Windows Phone devices. This would be an interesting move, especially considering the growing competition in the smartphone market.
Timing and Market Strategy
We are not sure as yet whether these two devices will be announced next month, as it appears that the trademarks were only filed last week on the 13th of January 2012. However, the timing of these filings could be strategic. Filing trademarks just before a major event like the Mobile World Congress could indicate that Samsung is gearing up for a significant announcement. This would align with their history of unveiling new products at major tech events to capture maximum media attention.
Moreover, the names ‘Joy’ and ‘Fresh’ suggest a focus on user experience and innovation. Samsung might be aiming to target a younger demographic or those looking for a refreshing change from the usual smartphone offerings. This could also mean new features or design elements that set these devices apart from the existing lineup.
Another angle to consider is Samsung’s competition with other smartphone manufacturers. With companies like Apple and Huawei constantly pushing the envelope, Samsung needs to innovate continually to maintain its market position. Introducing new lines like Joy and Fresh could be part of a broader strategy to offer more choices to consumers and capture different market segments.
Source Fusible
Thanks JB for the tip!
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