It has been a week since Samsung Galaxy S7 and Galaxy S7 edge went on sale in 60 global markets across the globe. The company has apparently received more pre-orders than what it was expecting. The company also hopes the handsets to make a huge impact in China, one of the biggest smartphone markets in the globe.
According to a new report, Samsung Galaxy S7 and Galaxy S7 edge pre-orders have crossed the 10 million units milestone, and it’s expected to hit somewhere around 15 million by the time the pre-orders are closed — which is happening on March 18th.
Pre-Order Success and Market Impact
It may sound great, but the pre-orders in China are more like pre-registration by the users. The actual number of people buying the handset could be lower than the number of people who registered for the handset. This distinction is crucial as it highlights the difference between initial interest and actual sales. However, even with this caveat, the numbers are impressive and indicate a strong market presence.
The new Galaxy S7 and Galaxy S7 edge have performed quite well compared to their predecessors. Not too long ago, the company revealed that the sales of the handset in Europe are 2.5 times more than the previous Galaxy devices. This surge in sales can be attributed to several factors, including improved features, better marketing strategies, and a more robust distribution network.
Features and Innovations
The Galaxy S7 and S7 edge come with several innovative features that have likely contributed to their popularity. These include an improved camera system with dual-pixel technology, which offers better low-light performance and faster autofocus. The devices also boast water and dust resistance, a feature that has become increasingly important to consumers.
Another significant improvement is the battery life. Both models come with larger batteries compared to their predecessors, ensuring longer usage times. Additionally, the inclusion of expandable storage via a microSD card slot has been a welcome return for many users who were disappointed by its absence in the Galaxy S6 series.
The design of the Galaxy S7 and S7 edge has also received praise. The devices feature a sleek, premium build with curved edges that not only enhance the aesthetic appeal but also improve the ergonomics of the phone. The S7 edge, in particular, has been noted for its unique curved screen, which offers additional functionality and a more immersive viewing experience.
Market Strategies and Future Prospects
Samsung’s aggressive marketing strategies have also played a crucial role in the success of the Galaxy S7 and S7 edge. The company has invested heavily in advertising campaigns and promotional offers to attract consumers. For instance, in some markets, Samsung offered a free Gear VR headset with pre-orders, adding significant value to the purchase.
Looking ahead, Samsung aims to maintain its momentum by continuing to innovate and adapt to market trends. The company is likely to focus on emerging technologies such as 5G, artificial intelligence, and augmented reality to stay ahead of the competition. Additionally, expanding its presence in key markets like China and India will be crucial for sustaining growth.
The Samsung Galaxy S7 and S7 edge have made a significant impact in the smartphone market, with impressive pre-order numbers and strong sales performance. The combination of innovative features, effective marketing strategies, and a focus on consumer needs has positioned Samsung well for future success.
Source: GSMArena
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