Rovio has made its Angry Birds gem free on Apple’s iOS platform for the first time, and it looks like Rovio is about to announce that Angry Birds is the number one app of all time.
Both the Angry Birds game for the iPhone and iPod Touch and the Angry Birds HD game for the iPad are now available for free on Apple’s iTunes store, and Rovio has also added 15 new levels to the game.
It looks like Apple will be making Angry Birds the app of the week this week after the app has now turned into a free app, we wonder how many more downloads it will hit now that the app is free.
The Phenomenon of Angry Birds
Angry Birds has been a cultural phenomenon since its release. The game, which involves slinging birds at structures to defeat pigs, has captivated millions of players worldwide. Its simple yet addictive gameplay, combined with charming graphics and humorous elements, has made it a favorite among gamers of all ages. The decision to make the game free on iOS is likely to attract even more players, especially those who were hesitant to purchase it before.
The game’s popularity is not just limited to its downloads. Angry Birds has spawned a franchise that includes merchandise, animated series, and even a feature film. The characters from the game have become iconic, and the brand has established a significant presence in popular culture. By making the game free, Rovio is likely to see a resurgence in interest and engagement from both new and returning players.
Impact on the Mobile Gaming Industry
The move to make Angry Birds free on iOS could have a significant impact on the mobile gaming industry. It sets a precedent for other developers to consider making their popular games free to attract a larger audience. This strategy can be particularly effective for games that have in-app purchases or advertisements, as it can lead to increased revenue through higher user engagement.
Moreover, the addition of 15 new levels to the game provides an incentive for existing players to return and for new players to get hooked. This update not only enhances the game’s replay value but also demonstrates Rovio’s commitment to keeping the game fresh and exciting. It’s a smart move that could lead to a surge in downloads and positive reviews.
The success of Angry Birds as a free app could also influence the pricing strategies of other popular games. Developers might experiment with limited-time free offers or permanent price drops to boost their user base. This trend could lead to a more competitive market, benefiting consumers with more free or affordable gaming options.
In conclusion, Rovio’s decision to make Angry Birds free on iOS is a strategic move that is likely to pay off. The game’s enduring popularity, combined with the new levels and the potential for increased downloads, positions it to remain a top app for the foreseeable future. As the mobile gaming industry continues to evolve, it will be interesting to see how other developers respond to this bold move by Rovio.
Source Appsfire / Twitter, TechCrunch
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
