Rogers has reduced the price of the Android-powered BlackBerry Priv in Canada to just $299.99 tied to a two-year contract with the carrier.
Previously, the carrier was selling the handset for $399.99 on-contract. Unfortunately, for those of you looking to purchase the handset off-contract, the selling price remains $800 for it.
BlackBerry Priv Specifications and Features
The BlackBerry Priv boasts a 5.4-inch display sporting a resolution of 2560 by 1440 pixels, which provides a crisp and vibrant viewing experience. Under the hood, it is powered by a Qualcomm Snapdragon 808 processor paired with 3GB of RAM, ensuring smooth performance for most tasks and applications. The device also comes with 32GB of internal storage, which can be expanded via a microSD card slot, giving users ample space for their apps, photos, and other media.
For photography enthusiasts, the BlackBerry Priv features an 18 MP rear camera capable of capturing high-quality photos and videos. The camera includes optical image stabilization and phase detection autofocus, which help in taking clear and sharp images even in low-light conditions. On the front, there is a 2MP camera for selfies and video calls.
Connectivity options on the BlackBerry Priv include LTE, Wi-Fi, Bluetooth, and NFC, making it a versatile device for staying connected on the go. The handset is equipped with a 3,410 mAh battery, which provides a decent battery life, allowing users to get through a full day of usage without needing to recharge frequently. The device ships with Android 5.1.1 Lollipop as its operating system out of the box, offering access to a wide range of apps and services available on the Google Play Store.
Market Performance and User Reception
There’s no word about the sales of the handset in major markets across the globe, but it seems BlackBerry’s struggle is still not over even after adopting Android as the operating system for its devices. The transition to Android was a significant move for BlackBerry, as it aimed to attract a broader audience by offering the familiar Android ecosystem while retaining BlackBerry’s renowned security features.
Despite the price reduction by Rogers, the BlackBerry Priv faces stiff competition from other Android devices in the market, many of which offer similar or better specifications at a lower price point. The high off-contract price of $800 may also deter potential buyers who are looking for more affordable options.
However, the BlackBerry Priv does have its unique selling points. The physical keyboard, a hallmark of BlackBerry devices, is a standout feature that appeals to users who prefer tactile typing over on-screen keyboards. Additionally, the device’s focus on security and privacy is a significant advantage for business users and those concerned about data protection.
Anyone interested in picking up the BlackBerry Priv now that its price is reduced? The price drop to $299.99 on a two-year contract makes it a more attractive option for those who want a secure and feature-rich Android device with a physical keyboard. However, potential buyers should weigh the pros and cons, considering the device’s age and the availability of newer models with updated hardware and software.
Source: Android Central
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