Last week wasn’t exactly the best week for RIM, with the company’s BlackBerry services, including BBM, being unavailable to BlackBerry users for almost four days. RIM’s CEO apologized to BlackBerry customers, and now the company will be giving all BlackBerry users free premium applications.
Users of BlackBerry devices will be able to download a range of applications for free which include, SIMS 3, Bejeweled, NOVA, Photo Editor, and many more, with around $100 worth of free apps available to each BlackBerry user.
RIM announced today that a selection of premium apps worth a total value of more than US $100 will be offered free of charge to subscribers as an expression of appreciation for their patience during the recent service disruptions. The apps will be made available to customers over the coming weeks on BlackBerry® App World™ and will continue to be available until December 31, 2011.
Impact of the Outage on BlackBerry Users
The outage had a significant impact on BlackBerry users worldwide, disrupting not only personal communications but also business operations. Many users rely on BlackBerry services for their daily work, including emails, messaging, and other essential functions. The four-day disruption caused frustration and inconvenience, leading to a wave of complaints and dissatisfaction among the user base. Businesses that depend on BlackBerry’s secure communication services faced challenges in maintaining their operations smoothly, highlighting the critical role that reliable mobile services play in today’s interconnected world.
RIM’s Response and Future Plans
In response to the outage, RIM’s CEO issued a public apology, acknowledging the inconvenience caused and promising to take measures to prevent such incidents in the future. The decision to offer free premium applications is part of RIM’s effort to regain customer trust and show appreciation for their patience. The selection of apps includes popular games like SIMS 3 and Bejeweled, as well as useful tools like Photo Editor, providing a diverse range of options to cater to different user preferences.
Additionally, RIM has committed to improving its infrastructure to ensure more robust and reliable services. This includes investing in better server technology and enhancing their network capabilities to handle higher loads and prevent future outages. The company is also exploring new features and services to add value to the BlackBerry platform, aiming to stay competitive in the rapidly evolving mobile market.
The free apps will be available for download on BlackBerry® App World™ until December 31, 2011, giving users ample time to take advantage of this offer. This gesture not only compensates users for the inconvenience but also encourages them to explore the wide range of applications available on the BlackBerry platform.
You can find out more information about the free apps over at RIM.
In conclusion, while the recent outage was a challenging period for RIM and its users, the company’s proactive response and the offer of free premium applications demonstrate a commitment to customer satisfaction and service improvement. By addressing the issues and providing tangible compensation, RIM aims to rebuild trust and ensure a better experience for its users in the future.
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