RIM’s new chief executive officer has a lot of work cut out for him, which is why he’s wasted no time in making known what he intends to do for the company to turn around its fortunes and reclaim its space in the smartphone arena and also make a significant gain in the tablet war.
RIM CEO Thorsten Heins said he will meet with the board in two weeks to present in detail his ideas and plans. All those details will centre on one thing – gaining back customers who have shifted to Apple’s iOS ecosystem or Google’s Android.
Challenges in the US Market
Heins admitted that the US market has become a challenge for the company, with many smartphone and tablet makers already getting a chunk of their share. The Blackberry Playbook had tons of potential but unfortunately failed to give RIM a boost. The competition in the US is fierce, with companies like Apple and Samsung dominating the market. Heins acknowledged that RIM needs to innovate and offer unique features that can attract users back to the Blackberry ecosystem. This includes improving the user interface, enhancing security features, and providing seamless integration with other devices and services.
Opportunities in the International Market
Heins, however, said that the international market is a different position for RIM as he noted gains overseas. The US, however, is where the company has a lot of catching up to do. In emerging markets, Blackberry devices are still popular due to their affordability and reliability. Heins plans to leverage this by introducing new models that cater to the needs of these markets, such as longer battery life, robust build quality, and localized apps and services. Additionally, RIM is exploring partnerships with local telecom providers to offer attractive data plans and promotions.
Heins also emphasized the importance of listening to customer feedback and making necessary adjustments to meet their expectations. This includes regular software updates, better customer support, and engaging with the community through social media and other platforms. By building a loyal customer base, RIM hopes to create a positive word-of-mouth effect that can help regain its market share.
Furthermore, Heins is looking into expanding RIM’s presence in the enterprise sector. Blackberry devices have always been known for their strong security features, making them a preferred choice for businesses and government agencies. By enhancing these features and offering new enterprise solutions, RIM aims to strengthen its position in this lucrative market.
In conclusion, Thorsten Heins has a clear vision for RIM’s future and is determined to implement strategies that can help the company regain its lost glory. While the challenges are significant, especially in the US market, the opportunities in international markets and the enterprise sector provide a glimmer of hope. With a focus on innovation, customer satisfaction, and strategic partnerships, RIM has the potential to make a strong comeback in the highly competitive smartphone and tablet industry.
Via: Reuters
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