The entertainment industry in general and the game industry in particular has been a place where people on both sides of the counter aren’t doing things because, they should, but because they can. Customers shouldn’t pirate games and developers shouldn’t go around sabotaging used copies of their games, but it all happens anyway. And while id’s approach is different, it’s not exactly novel.
“If you bought the game new, that would be open for you,” said id’s Tim Willits about Rage’s sewer areas, which are locked in used copies. “You still have to download it, but you don’t have to pay for it. Those hatches are all over. Most people never find them. But as soon as you do, you’re like, oh. And then you start to look for it. That’s our first-time buyer incentive.
But as you can tell, most people never even see it. I can tell you, some people will buy Rage, download that, and still never set foot in those things. They just won’t. I think that’s fair. It’s cool. It’s outside the main path. We’re not detracting from anything. But I know some consumers, when you can’t avoid it, then you get a little touchy subject.”