Two of the co-founders of DVR pioneer TiVo are currently working together to bring a new TV-related product to market. The product is called the QPlay, and the prototype device recently passed through the FCC to get the approvals it needs to head to market. The two co-founders working on the product are Michael Ramsay and Jim Barton.
The QPlay is said to be a TV companion device that attempts to combine video streaming, discovery, and curation with Smart TV functionality. The QPlay set-top box will work with popular streaming services like Netflix and Hulu Plus. The set-top box is developed by a company called InVisioneer, where Ramsay is the CEO and Barton is CTO and President.
Innovative Features and Design
The company also has former Google and Apple engineers working on the project, bringing a wealth of experience and innovation to the table. The set-top box connects to the TV using HDMI and doesn’t come with a traditional remote control. Instead, the device is designed to connect to the iPad for setup and interaction, functioning similarly to how the Chromecast works. This integration with the iPad allows for a more seamless and intuitive user experience, leveraging the touch interface for easier navigation and control.
The QPlay is supposed to focus on curated video content using its own app rather than working with third-party apps like Chromecast. This means that users will have access to a specially curated selection of videos, potentially offering a more personalized and streamlined viewing experience. The emphasis on curation could help users discover new content that aligns with their interests, making the QPlay a unique addition to the market.
Potential Impact on the Market
The introduction of the QPlay could have significant implications for the TV streaming market. By focusing on curated content and integrating closely with the iPad, the QPlay differentiates itself from other streaming devices that rely heavily on third-party apps. This approach could attract users who are looking for a more tailored and user-friendly viewing experience.
Moreover, the involvement of former Google and Apple engineers suggests that the QPlay will be a high-quality product with a strong emphasis on user experience and design. This could make it a strong competitor in the crowded streaming device market, which includes established players like Roku, Amazon Fire TV, and Apple TV.
The QPlay’s focus on curation and discovery could also set a new trend in the industry, encouraging other companies to explore similar features. As streaming services continue to grow in popularity, the ability to easily discover and access new content becomes increasingly important. The QPlay’s innovative approach to this challenge could make it a valuable addition to any home entertainment setup.
The QPlay represents an exciting new development in the world of TV streaming devices. With its focus on curated content, seamless integration with the iPad, and the expertise of its development team, the QPlay has the potential to make a significant impact on the market. As it moves closer to its official release, it will be interesting to see how it is received by consumers and how it influences the future of TV streaming technology.
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