If you are familiar with adult films, you might recognize the name Vivid Entertainment. This company has issued a cease and desist letter to smartphone maker HTC in what might be one of the strangest trademark infringement accusations I have ever seen.
Apparently, Vivid Entertainment thinks that HTC’s use of the name Vivid on one of its recent LTE packing smartphones will cause brand confusion. I don’t think anyone is going to confuse a smartphone with a porn studio.
Vivid Entertainment is telling HTC to change the name or it will sue. HTC is investigating the claims and won’t comment until the investigation is done. I can’t see this claim holding up in court, what do you think?
via The Verge
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