Polestar is getting ready to launch its new cars in the US, the company is part of the Volvo group and it has plans to change the way we buy and own cars.
The company will be launching their first car in the US shortly, the Polestar 1, which is a new electric hybrid that comes with 600 horsepower.
The car will be offered on a subscription basis, you pay a monthly fee and every cost involved with the vehicle is included in that monthly fee.
“We also want to remove the hassle from traditional car ownership. The customer will be able to research, configure and order their car online. They can choose our innovative subscription model that enables them to have all their motoring costs covered by one single monthly payment.
“We also know that many people want to physically see a car before ordering, so our customers will be able to meet the brand in a franchised Polestar Space. In a town center location, they’ll interact with non-commissioned product experts who are totally focused on enhancing their brand experience and giving them the information they want and need. They will also have pick-up and delivery servicing, meaning that their days of standing in line at service reception are over.”
The company has also revealed that they will be launching a fully electric vehicle in 2019, the Polestar 2 which is designed to take on the Tesla Model 3.
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