Expect to see a wealth of new advertising sweep across Pinterest in the coming months as the company enables all businesses to post Shopping Ads straight from their feeds. Once a place to create moodboards it was only a matter of time before Pinterest became a shopping destination, thanks to the launch of various tools over the past years and the introduction of buyable pins back in 2015.
With affiliate links and advertising becoming more accessible across Pinterest you can expect a brands to roll out a wealth of advertising pins to your feeds tempting you to purchase even more products, fashions and gadgets.
“The more we’re able to give consumers the path to actually buying the item [that] they just got excited about, the easier it is for retailers to use their current attribution or measurement tools to see that path,” said Amy Vener, head of retail strategy at Pinterest.
Adweek explains more about the new Pinterest advertising.
“Starting today, retailers can add their entire catalog to Pinterest to create Product Pins on Pinterest as well as make shopping ads available through the self-serve ads manager tool. Users will start to see personalized items based on what they’re saving, shopping results at the top of a search page and a new section for retailers like Room and Board showcasing even more items from brands. In other words, Pinterest is becoming even more of a shopping destination.”
Source: Adweek
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