There are plenty of flavors of Mountain Dew on the market today aside from the original flavor with the green tinge. As many snack and drink companies do, PepsiCo is constantly testing new flavors of drinks and at times, they take feedback from consumers on what flavors should come to market. This is exactly what has been happening at some colleges and universities around the country with a few new flavors of Mountain Dew.
Innovative Flavors in the Spotlight
The taste tests that happened recently had some flavors that sound good like lemon-ginger and rainbow sherbet. Lemon-ginger, for instance, combines the zesty tang of lemon with the subtle spice of ginger, creating a refreshing and invigorating beverage that could appeal to those who enjoy a bit of a kick in their drinks. Rainbow sherbet, on the other hand, promises a burst of fruity flavors reminiscent of the popular frozen dessert, potentially making it a hit among those with a sweet tooth.
However, the strangest flavor in the taste test was called Dewito. It’s a flavor based on the nacho-cheese taste of Doritos chips. That sounds gross to me, but one person who tasted it said it wasn’t “that disgusting.” This unusual combination has certainly raised eyebrows and sparked curiosity among many.
The Unconventional Dewito
Dewito is an intriguing experiment in flavor fusion. Imagine the bold, cheesy flavor of Doritos chips infused into a carbonated beverage. While it may sound unappetizing to some, it’s an example of how companies like PepsiCo are willing to push the boundaries of traditional flavor profiles to create something entirely new. One person who tasted it mentioned that it wasn’t “that disgusting,” which, while not a glowing endorsement, suggests that it might not be as off-putting as it initially sounds.
I’m not sure that was a good comment. Take a mouthful of Doritos and wash it down with a gulp of Mountain Dew and you probably have a good idea of what Dewito tastes like. There is no word on if the flavor will make it to market. I could see it working as a novelty, but as a favorite drink, I don’t see that happening.
Novelty flavors like Dewito often generate a lot of buzz and curiosity, which can be beneficial for a brand looking to create a viral moment or attract attention on social media. However, the long-term success of such flavors depends on consumer acceptance and demand. While some novelty flavors have found a niche market and become cult favorites, others have faded into obscurity after their initial hype.
In addition to Dewito, PepsiCo has experimented with other unconventional flavors in the past. For example, they have released limited-edition flavors like Mountain Dew Pitch Black, which features a dark grape flavor, and Mountain Dew Baja Blast, a tropical lime flavor initially exclusive to Taco Bell. These flavors have garnered a loyal following and have even been re-released due to popular demand.
Ultimately, the success of new Mountain Dew flavors hinges on consumer feedback and market trends. PepsiCo’s willingness to experiment with bold and unconventional flavors demonstrates their commitment to innovation and staying relevant in the ever-evolving beverage industry. Whether Dewito will join the ranks of beloved Mountain Dew flavors or remain a quirky footnote in the brand’s history remains to be seen.
SOURCE: CNET
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