Panasonic has created a new application for the iPhone, in an attempt to advertise their new range of Viera 3D TVs, the Panasonic 3D Viera AR Greeting.
The app works with the iPhone, and when it is pointed at a specially designed t-shirt, a virtual Viera TV appears on the T-shirt and then displays a range of animals in 3D. You can see it in action in the video below.
Innovative Use of Augmented Reality
The Panasonic 3D Viera AR Greeting app is a fascinating example of how augmented reality (AR) can be used for marketing and advertising. By leveraging AR technology, Panasonic has created an interactive and engaging way to showcase their new Viera 3D TVs. The app not only highlights the capabilities of the Viera 3D TVs but also provides a unique user experience that captures the attention of potential customers.
When users point their iPhone at the specially designed t-shirt, the app recognizes the t-shirt’s pattern and overlays a virtual Viera TV on it. This virtual TV then displays a variety of animals in 3D, creating an immersive experience. The use of animals in the display is particularly effective, as it demonstrates the vivid and lifelike quality of the 3D images that the Viera TVs can produce.
Availability and User Experience
The app is available as a free download from the Japanese iTunes store, making it accessible to a wide audience. This strategic move by Panasonic not only promotes their new product but also encourages users to engage with the brand in a fun and interactive way. By offering the app for free, Panasonic is likely to attract a large number of downloads, increasing the visibility of their Viera 3D TVs.
Users who have tried the app have praised its innovative approach and the quality of the 3D images. The app’s ability to transform a simple t-shirt into a dynamic display screen is a testament to the potential of AR technology in advertising. Moreover, the app’s user-friendly interface ensures that even those who are not tech-savvy can easily enjoy the experience.
The video below provides a demonstration of the app in action, showcasing how the virtual Viera TV and 3D animals appear on the t-shirt. This visual representation helps potential users understand the app’s functionality and the impressive capabilities of the Viera 3D TVs.
Very cool, the App is available as a free download from the Japanese iTunes store.
Gizmag via Dvice
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