Ooyala has this week rolled out their new Ooyala Social feature to its videos, enabling publishers to easily sell or rent their premium video on Facebook.
The new HD-quality Social TV experience called Ooyala Social now brings video sharing and viewing to the world’s largest social networking site, Facebook. It allows Facebook users to pay with Facebook credits, PayPal, a credit card, or even their mobile phone number, enabling them to rent, subscribe to, or purchase outright video content directly from Facebook.
Enhanced Video Monetization for Publishers
Ooyala specializes in hosting videos for large corporate and media clients, such as the Telegraph Media Group, Martha Stewart Living, Omnimedia, Dell, General Mills, ESPN, and TechCrunch. The new service now makes it easy to provide Facebook users with additional premium video content that can be easily purchased or rented. This feature is a significant step forward for video monetization, offering publishers a seamless way to reach a broader audience on a platform where millions of users spend their time daily.
The integration of Ooyala Social with Facebook’s payment systems means that users can choose from multiple payment options, making transactions more convenient and accessible. This flexibility is particularly beneficial for international users who may prefer different payment methods. By leveraging Facebook’s extensive user base and Ooyala’s robust video hosting capabilities, publishers can now tap into a lucrative market with minimal effort.
Expanding the Reach of Premium Content
The introduction of Ooyala Social is not just about monetization; it’s also about expanding the reach of premium content. With the ability to share and view high-definition videos directly on Facebook, users can easily recommend and share their favorite content with friends and family. This social sharing aspect can significantly boost the visibility of videos, leading to increased viewership and potentially higher revenue for publishers.
Moreover, the HD-quality streaming ensures that viewers enjoy a superior viewing experience, which is crucial for retaining audience engagement. High-quality video content is more likely to be shared and recommended, creating a viral effect that can amplify the reach of the content even further.
In addition to individual users, businesses and educational institutions can also benefit from Ooyala Social. For instance, a company can use the platform to distribute training videos to employees, while educational institutions can share lectures and course materials with students. The ease of access and multiple payment options make it a versatile tool for various applications.
Ooyala’s move to integrate with Facebook is a strategic one, considering the social media giant’s massive user base and the increasing consumption of video content online. As more users turn to social media for entertainment and information, the demand for high-quality, easily accessible video content continues to grow. Ooyala Social is well-positioned to meet this demand, providing a valuable service for both publishers and viewers.
Source: Ooyala : Tech Crunch
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