Nokia’s CEO Steven Elop is expected to unveil Nokia’s first Windows Phone smartphones at the Nokia World 2011 conference which takes place in London tomorrow and Thursday, and we are expecting to see at least two or three Nokia Windows Phone devices.
We previously heard that Nokia would start selling their new Windows Phone smartphones before the end of the year, although Nokia have been quite vague on which countries would get the devices this year.
According to a recent report by AdAge, Nokia is expected to release the first Windows Phone devices in Europe before the end of the year, and it looks like they won’t hit the US until the early part of 2012.
The Challenges of Entering the US Market
Nokia has had problems in the past cracking the US market, and it will be interesting to see whether they are able to do it this time. Historically, Nokia has been a dominant player in the mobile phone industry, particularly in Europe and Asia. However, the US market has proven to be a tough nut to crack for the Finnish company. The US market is highly competitive, with strong players like Apple and Samsung dominating the landscape. Nokia’s previous attempts to penetrate the US market have been met with limited success, often due to a lack of carrier support and marketing challenges.
This time around, Nokia is banking on the Windows Phone platform to make a significant impact. The partnership with Microsoft is seen as a strategic move to leverage the software giant’s expertise and resources. The Windows Phone operating system offers a unique user experience with its live tiles and seamless integration with Microsoft services like Office and OneDrive. This could potentially attract a segment of users who are already invested in the Microsoft ecosystem.
Global Rollout Strategy
Although we would have thought that a global roll out of the new Nokia Windows Phone devices would have been better than limiting it to Europe initially, there are several factors that might have influenced this decision. One possible reason could be the need to focus on markets where Nokia already has a strong presence and brand loyalty. Europe has traditionally been a stronghold for Nokia, and launching the new devices there first could help build momentum and generate positive reviews before tackling the more challenging US market.
Another factor could be logistical and supply chain considerations. Rolling out a new product globally requires significant resources and coordination. By focusing on Europe initially, Nokia can ensure a smoother launch and iron out any potential issues before expanding to other regions.
Moreover, the timing of the launch is crucial. By releasing the devices in Europe before the end of the year, Nokia can capitalize on the holiday shopping season, which is a peak period for smartphone sales. This could help boost initial sales and create a buzz around the new devices.
In addition to Europe and the US, Nokia is also likely to target other key markets such as India and China. These markets have a large and growing base of smartphone users, and Nokia’s brand is still strong in these regions. A successful launch in these markets could significantly boost Nokia’s global market share.
Source AdAge
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