Apple have been rumored to be working on their own HDTV, which is expected to launch some time in 2013 or 2014, they have also been rumored to be working on a new Apple TV set top box.
The new Apple TV set top box is reported to offer access to live TV and on demand TV, just like a cable or satellite set top box, we have previously heard that this may launch some time this year.
Now according to a recent report by Bloomberg, we will not be seeing a new set top box from Apple this year, and apparently this is down to Apple and the content providers not reaching a deal as yet.
Apple is vying with the likes of Google Inc., Microsoft Corp. and Amazon.com Inc. to make TVs the digital hub of people’s lives in an industry projected to reach $200 billion worldwide by 2017. Whoever wins must first strike deals with media companies or cable providers who have little incentive to cede valuable revenue streams. The result: Apple won’t be releasing a new TV product this year, as analysts had predicted, said a person familiar with the company’s plans.
According to MacRumors, the negotiations between Apple and the content providers have stalled due to the software on the device, as the cable companies are looking to have control of the software on the new Apple TV device.
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